Pomade
Pomade
Instant Non-Greasy Slicked & Flowy Looks
All Day Medium Hold
Naturally-Derived IngredientsBUNDLE & SAVE
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Pomade
Natural Slicked & Flowy Looks
Without the overly stiff feel or buildup.
Join 3,000,000+ Who've Already Chosen BASED
Instant Texture & Volume
Transform your hair in seconds.
High-Performance Formula
Engineered to deliver with no compromise.
Hydrates & Nourishes
Hair that looks and feels its best.
Science-Backed
Peak performance with no compromise.
Naturally Derived Fragrance
Scented with our signature scent.
Naturally-Derived Ingredients
Formulated without parabens & drying alcohols.
SIMPLE, EFFECTIVE, BASED.
The Key Ingredients
Before
&After
From straight to textured in seconds. BASED Hair Clay givesa strong, all-day hold and true matte finish-powered bynaturally-derived ingredients that nourish as they style.
Frequently Asked Questions
How is the BASED Pomade different from traditional pomades?
How is the BASED Pomade different from traditional pomades?
Most pomades are loaded with synthetic shine agents, heavy oils, or synthetic fragrance bombs. BASED gives you strong, clean styling without any harsh, synthetic chemicals or fragrances that can cause irritation.
What kind of styles is this made for?
What kind of styles is this made for?
BASED Pomade is perfect for classic slick-backs, flows, side parts, or modern structured styles that need hold with natural shine. Great for short to medium hair.
Does it harden or flake?
Does it harden or flake?
No. It dries with flexible hold, not helmet head. No crusty texture, no flakes.
Can I restyle throughout the day?
Can I restyle throughout the day?
Yes. It's reworkable with just a bit of water or damp hands-style stays flexible all day.
Is it gentle on my scalp?
Is it gentle on my scalp?
Yes. The formula uses 9 intentionally selected ingredients, including jojoba oil for lightweight hydration, shea butter for softness, vitamin E as an antioxidant, and naturally-derived Santal Sandalwood fragrance. Every ingredient is on the label.
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Collapsible r How is the scent? ow
Masculine, clean and addictive. Scented with our naturally-derived fan favorite scent Santal Sandalwood.
Can I use it with other styling products?
Can I use it with other styling products?
Yes, BASED Pomade works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Beachy Flow Duo , which is a mix of BASED Pomade and BASED Sea Salt Spray.
What if it's not a fit for me?
What if it's not a fit for me?
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.