Hair Clay
Hair Clay
Transforms Flat Hair—Instant Volume & Texture
Strong All Day Hold
Naturally-Derived IngredientsBUNDLE & SAVE
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Hair Clay
Natural Matte Textured Looks
Without the overly stiff feel or buildup.
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Naturally-Derived Ingredients
Formulated without parabens & petroleum.
High-Performance Formula
Engineered to deliver with no compromise.
All-Day Strong Hold
Strong flexible hold without heavy buildup.
Scalp & Skin-Safe
Gentle & effective. Zero compromise.
Naturally Derived Fragrance
Scented with our signature scent.
Nothing To Hide
Every ingredient listed. Every one intentional.
SIMPLE, EFFECTIVE, BASED.
The Key Ingredients
Before
&After
From straight to textured in seconds. BASED Hair Clay givesa strong, all-day hold and true matte finish-powered bynaturally-derived ingredients that nourish as they style.
Frequently Asked Questions
How is the BASED Hair Clay different from traditional hair clays?
How is the BASED Hair Clay different from traditional hair clays?
Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.
Who is this best for?
Who is this best for?
BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.
How much hold does it give?
How much hold does it give?
Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.
Will it make my hair look greasy or heavy?
Will it make my hair look greasy or heavy?
No. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.
Does it wash out easily?
Does it wash out easily?
Yes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.
Will it damage or dry out my hair over time?
Will it damage or dry out my hair over time?
We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.
Is it scented or perfumed?
Is it scented or perfumed?
It's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.
Can I use it with other styling products?
Can I use it with other styling products?
Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.
What if it's not a fit for me?
What if it's not a fit for me?
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.